FACEBOOK AD [SPEC]

Wild Alaskan Company

Wild Alaskan Company is a seafood subscription service. It delivers sustainably sourced seafood to health-conscious adults aged 30–45.

Client

Problem

They wanted to increase brand awareness and monthly salmon subscriptions via Facebook ads.

Solution & Strategy

I helped them create four Facebook ads for A/B testing, keeping the image consistent while varying the captions in length (short, medium, long).

Short caption (125 characters): These two ads crisply highlight the end benefits of eating salmon and provide a brief description of the subscription.

Medium caption (50-250 words): It delves deeper into the details of the subscription, focusing on the convenience and low commitment. Also, bullet points are used for quick readability.

Long caption (300-600 words): Goal of this caption was to raise awareness about the issues with farmed seafood. I then introduced Wild Alaskan Company as the solution and talked about its mission. To make it conversational, included engaging questions and added testimonials for credibility.

Image

Need click-worthy Facebook ads that drive sales?

Short captions (125 characters)

Medium caption (50-250 words)

Long caption (300-600 words)