ABC Toys

BANNER AD [SPEC]

ABC Toys

ABC Toys offers educational toys for kids. Their target audience is parents aged 25-35 who care deeply about their children’s learning and development.

Client

Problem

ABC Toys is trying to increase website visitors through retargeting banner ads.

Solution & Strategy

Created a dynamic banner ad with three frames. Since it is dynamic and users can start viewing from any frame, I ensured each frame delivers a strong, standalone message while contributing to the overall theme.

Frame 1: Focuses on the pain point of high screen time, a common concern for parents.

Frame 2: Highlights key features in the heading so that viewers can see the pros of ABC Toys at a glance. This is followed by a benefit-driven sub-head.

Frame 3: Subtly suggests that smart kids play with 'ABC Toys’. It also appeals to parents who want their kids to be intelligent.