MAGAZINE AD [SPEC]

4-Hour Workweek - New Edition

Tim Ferriss is an American author, entrepreneur, and podcast host known for his book The 4-Hour Workweek.

Client

Problem

He’s launching a new edition of The 4-Hour Workweek and needs a magazine ad to promote it. The ad will appear in business magazines, news magazines, and publications targeting adults ages 24–40.

Solution & Strategy

The ad starts with a crisp headline highlighting the book's main benefit. As it targets adults seeking alternatives to the 9-to-5 (who are interested in travel and purposeful living), the subheading addresses these desires directly.

Next, the tone and language are matched to Tim Ferriss's style, using terms like ‘soul-sucking’, ‘life’s too short’.

Also, the copy explains what the book is about for new readers and tells what’s new in this edition for those already familiar with the previous edition.

Image

Need help with print ads?